Shad Aumann's Information Technology Leader » personal branding http://blog.shadit.com Applying information technology as a business strategy multiplier. Fri, 23 Jul 2010 13:00:31 +0000 en hourly 1 http://wordpress.org/?v=3.0 Personal Business Card http://blog.shadit.com/2009/06/02/personal-business-card/ http://blog.shadit.com/2009/06/02/personal-business-card/#comments Tue, 02 Jun 2009 21:53:14 +0000 Shad Aumann http://blog.shadit.com/?p=90 I recently ordered a new set of personal business cards from VistaPrint using their online design service:

One thing you cannot easily tell from the image above is that the horizontal red line underneath my name is done in red foil on the physical card.  The foil effect looks really – really – cool.  (And, through the transitive property of equality, makes the cardholder look cool.)

My primary reason for having a personal card is that when I am out at events, I am representing myself, not my employer.  I want to promote the Shad Aumann brand:  blogger, IT leader, MBA guy, social networking guy, photographer guy, skier guy, golfer guy, public speaker.  Maybe I just should have put all that on the card!

]]> http://blog.shadit.com/2009/06/02/personal-business-card/feed/ 1 shadit.com Domain Branding Win http://blog.shadit.com/2009/02/24/shaditcom-domain-branding-win/ http://blog.shadit.com/2009/02/24/shaditcom-domain-branding-win/#comments Tue, 24 Feb 2009 16:04:58 +0000 Shad Aumann http://blog.shadit.com/?p=5 I was initially worried about my choice of the domain name for this blog you are reading and for all of my professional correspondence. Then, after having only registered this domain a few hours earlier, I received a phone call from a representative of the Wisconsin Governor’s Business Plan Contest. She was very conciliatory, telling me my plan was not selected to move on to round 2. I responded that I had not, in fact, actually completed my plan submission due to being busy attending business school, etc. She offered to add me to their email list so that I could be informed about events pertaining to the Contest. As I read my brand-new email address to her, I received my validation:

ME: It’s s-h-a-d at s-h-a-d-i-t dot com.

HER: So, Shad at Shad IT dot com?

ME: YES! That’s exactly correct.

She immediately figured out the meaning of my new domain. Thank you, Liz, from the Wisconsin Innovation Network!

]]> http://blog.shadit.com/2009/02/24/shaditcom-domain-branding-win/feed/ 3